Murray Hill’s traditional boundaries are East 34th Street, East 42nd Street, Madison Avenue, and the East River.  For much of the 20th century, the neighborhood was a genteel and rather formal place, with many wealthy older residents. Key draws have included excellent schools, neighborhood safety, and easy proximity to the heart of Midtown’s employment center.  Since the late 1990s, many upper-class young professionals in their twenties and thirties have begun to move into the area. On weekends, the lively restaurant/bar scene along Third Avenue, on the edge of Murray Hill’s eastern limits, particularly reflects this change.